After the Google search is complete and you have found the best limo service St Louis, do you stop to think about who will be driving the limo? In other words, do you consider the quality of the chauffeur when choosing one limo company over another? Surely, that is not among the top concerns for anyone renting a limo. However, according to the Limo St. Louis staff, keeping great chauffeurs is one of their top challenges. In fact, finding quality chauffeurs is perhaps one of the most pressing issues facing the limo industry overall. After all, chauffeurs are the backbone of a limo company’s success since they have the ability to either make or break a client’s experience. They are the most visible contact a client has with a company. As such, chauffeurs are responsible for the conveying a company’s mission by relaying a particular mood and vibe when interacting with clients.
With all the responsibility resting squarely on chauffeurs, how can limo companies find the right people for the job? Furthermore, if you are a limo company owner reading this piece, the more pressing question is “Once you think you have found the right people, how do you get them to do the job right?”
The Limo St. Louis staff is here to provide you with industry insight to help you find and keep quality chauffeurs. What we suggest is not tied to hiring a specific type of person, but developing a training program that rewards a job well done. Also, it does not hinge on financial incentives alone to motivate drivers to do their best work. Keep reading to find out just how you can build your driving staff to do their best work, client after client.
Get chauffeurs to buy into company culture
If you have ever driven the I-70 or I-270, then you know that driving is a skill (and one that not everyone possesses for sure). But, if you are not thinking of driving as an art, then your chauffeurs may be picking up on that attitude and subconsciously conveying that message to your clients. To run a successful limo company, the Limo St. Louis staff recommends all drivers begin with driver training. Let’s face it. Driving a car to and from work is not the type of driving experience limo companies should seek to provide. In other words, everyone with a license can drive, but that does not qualify them to be a driver with a world-class limo company like ours. We believe in providing a luxury experience and that is not on the same page as everyday driving. We know our clients come to us expecting a higher level of service and it is our intent to give it to them. That starts with the attitude that driving is an art.
We have seen how our company culture has translated to more motivated chauffeurs. We prepare them with specialized training unique to their field and give them the tools to master the art of precision driving. As a result, our drivers come to think of themselves as artists of the road. It frames their perception of the job and provides innate incentive to do their job well. Of course, financial incentives can be useful. However, if you want to create a world-class environment where that mindset is passed along to clients during their limo experience, then it makes sense to cultivate a culture of excellence. Connecting your chauffeurs with a professional higher purpose by branding their service an art is one surefire way to develop a quality driving staff and program.
Full disclosure. We know that for most people being a chauffeur is not their first choice. That is why we take it upon ourselves to ensure they enjoy driving and see the value of their work as a luxury service provider.
Recommendation: Find a driver training program that provides an array of driving techniques unique to the demands of luxury ground transportation. If you cannot find a program in your city, create it. We developed our own system based on industry knowledge and passion for driving.
Provide value from the top down
No one signs up to be surveilled on the job. However, in our industry surveillance equipment is just good business. The Limo St. Louis fleet of vehicles is outfitted with a camera system to record driver behavior and hopefully prevent actions such as swerving, hard braking, fast turns and, of course, collisions. Guess what? Our chauffeurs do not mind.
Because we spent so much time instilling company culture into all our employees, our drivers are not the least bit concerned about being “watched” on the job. Sure, our policy is to review all footage and record any incident to a driver’s file. However, rarely do we have chauffeurs that we have to reprimand for poor performance. Also, at the end of each quarter, our chauffeur individually receive a written report that measures their driving habits. In the four years since we implemented our driver training program, we have not had one serious infraction for which a driver had to be reprimanded.
We tie good driving records with quarterly bonuses as well. As a result, we have seen more of our drivers motivated to use their training to their advantage with clients. Taking extra care when driving is one way our chauffeurs earn more money. The other is by encouraging clients to provide feedback on their experience as well. It’s the small details that have helped us train and retain quality staff over the years.
Recommendation: Make excellence the standard practice company-wide. Start by allowing chauffeurs to succeed by building in a training program that reframes their outlook on the work. Then, outfit them with the right incentives to continue providing excellent service.
We know there are many ways to develop chauffeurs with the right mindset. Our recommendations are simply suggestions to help you jumpstart the process. You can do everything from teach your drivers to develop a luxury mindset to help them focus on how they are building valuable transferrable skills like customer service and sales. Whatever you decide, be sure that your company culture allows room for chauffeurs to feel respected and valued.